Timezone 40th Birthday!
Timezone celebrates 40 years of FUN. Iconic entertainment & games arcade group has stood the test of time.
Timezone is about fun, family and making memories. And this year, we’re celebrating an
important part of our own story… It’s been 40 years since the very first
Timezone opened its doors in Murray Street, Perth, in 1978 – and we think it’s
time to party!
The journey started with 21 pinball machines and a dream, when Malcolm Steinberg,
visionary founder and non-executive director of the Leisure Allied Industries
(LAI) group (which includes Timezone and Helix Leisure), started relooking the
way arcade games were presented and the audiences they appealed to.“They
were developing modern family restaurants such as McDonalds and Pizza Hut, and
I said ‘Well, why can't games become a family destination?’ That’s what started me experimenting in the early ’70s
The rapid development of in-home interactive entertainment technology and platforms
in the 1980s proved to be just the impetus for growth Timezone needed. The
company’s vision allowed it to react swiftly by expanding from Australia into untapped
Asian markets, starting with Singapore in 1993. This move heralded a time of unprecedented
success and growth.
Timezone’s focus has always been on providing the best out-of-home entertainment
experiences for its customers, which means paying close attention to customer
needs and remaining at the cutting edge of entertainment development. We care
about fun – and that’s why we’ve remained one of the most beloved, relevant
games arcades in the world.
Today, Timezone adds joy to people’s days in more than 220 stores in seven countries, including
Australia, Singapore, Indonesia, Vietnam, India, New Zealand and the
Philippines. The Australian market is set to grow rapidly, with the company’s
recent acquisition of the Ardent Leisure group’s bowling and entertainment
centres adding 50 new locations to the business.
“People are looking for entertainment experiences, particularly interactive
experiences, outside the home
,” says Steinberg. “We’re living in an era where
most people place more value on personal experiences than they do on material
goods. I think it’s part of our DNA to want to meet in a public forum for
social interaction. Timezone is ideal for this type of interaction.”I’m
more confident about the future now than I’ve ever been because I think
Timezone has many opportunities
,” says Steinberg. “We have strong plans to
continue to grow the business internationally. It’s a pretty exciting time
Timezone will be thanking its loyal customers with a series of 40 birthday events,
experiences and competitions. So, keep an eye on your nearest Timezone, bring
the family and keep the joy alive!